Despite the low cost of entry, most intranet 2.0 tools are merely experiments, pilots or limited to a very small audience. Social media has only been deployed at the enterprise level in about 25% of organizations (see the results of the Intranet 2.0 Global Survey Intranet 2.0 becomes mainstream).
1. Funnel Analysis: Measuring Conversion Rates
2. Engagement Tracking: Measuring What People Do
3. Visitor Retention: How Many People Come Back?
According to The Nielsen Company, global* consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year when users were spending just over three hours on social networking sites. In addition, the overall traffic to social networking sites has grown over the last three years.
Globally, social networks and blogs are the most popular online category when ranked by average time spent in December, followed by online games and instant messaging. With 206.9 million unique visitors, Facebook was the No. 1 global social networking destination in December 2009 and 67% of global social media users visited the site during the month. Time on site for Facebook has also been on the rise, with global users spending nearly six hours per month on the site.
1. How Not to Suck at a Group Presentation
2. 10/20/30: Guy Kawasaki wrote the 10/20/30 rule where presenters create a PowerPoint of no more than ten slides, in a 20 minute time frame, with a minimum font size of 30.
3. How to Present While People are Twittering
4. Uncovering Steve Jobs' Presentation Secret
5. The Lessig Method
6. Joseph Campbell's The Hero with a Thousand Faces