Famelab 2016 – Swiss semi-finals in Lausanne
On March 31st, 2016, I was one of the three members of the judging panel for…
On March 31st, 2016, I was one of the three members of the judging panel for…
Excerpt: “I strongly encourage the museums to take the first step in the right direction, by…
Civil disobedience in one hashtag, for the free circulation of scientific papers
Chapter 5 – Branding
It is often said that science and communication don’t mix well. Having a foot in both…
Chapter 4 – Building Relationships
Chapter 3 – How to Sell Something
This blog post is available in French only.
Chapter 2 – The Fundamental Theorem of Marketing
Shorter could be sweeter