On March 31st, 2016, I was one of the three members of the judging panel for the Swiss semi-final of the Famelab 2016 contest in Lausanne, Switzerland.
Category: Big Bang Science Communication
Excerpt: “I strongly encourage the museums to take the first step in the right direction, by abandoning their obvious contempt for popular culture, and by taking a page out their competitors’ playbook. By competitors, I mean anyone or anything winning the battle for attention: Ikea for instance. The only word that comes to mind if I think of the Ikea experience on a Saturday is torture and yet, people are lining up to get in. Their genuine attachment and loyalty to the brand is no coincidence: it’s called marketing. Such emotional attachments don’t just happen, one has to build relationships. Museums must develop this expertise if they want to reach new audiences; for instance among the people who go to Ikea on Saturdays and watch reality shows on Sundays.”
Civil disobedience in one hashtag, for the free circulation of scientific papers
It is often said that science and communication don’t mix well. Having a foot in both worlds, I can totally understand why. And disagree.
Chapter 4 – Building Relationships
Shorter could be sweeter