Category: Big Bang Science Communication

Famelab 2016 – Swiss semi-finals in Lausanne

On March 31st, 2016, I was one of the three members of the judging panel for the Swiss semi-final of the Famelab 2016 contest in Lausanne, Switzerland.

The Perfect Museum Experience

Excerpt: “I strongly encourage the museums to take the first step in the right direction, by abandoning their obvious contempt for popular culture, and by taking a page out their competitors’ playbook. By competitors, I mean anyone or anything winning the battle for attention: Ikea for instance. The only word that comes to mind if I think of the Ikea experience on a Saturday is torture and yet, people are lining up to get in. Their genuine attachment and loyalty to the brand is no coincidence: it’s called marketing. Such emotional attachments don’t just happen, one has to build relationships. Museums must develop this expertise if they want to reach new audiences; for instance among the people who go to Ikea on Saturdays and watch reality shows on Sundays.”


Civil disobedience in one hashtag, for the free circulation of scientific papers

Marketing for Scientists – Chapter 5 – Branding

Chapter 5 – Branding

7 Reasons Why Science and Communication Don’t Get On Very Well. And Why They’re All Wrong

It is often said that science and communication don’t mix well. Having a foot in both worlds, I can totally understand why. And disagree.

Marketing for Scientists – Chapter 4 – Building Relationships

Chapter 4 – Building Relationships

Marketing for Scientists – Chapter 3

Chapter 3 – How to Sell Something

How to Write a Winning Grant Proposal

This blog post is available in French only.

Marketing for Scientists – Chapter 2

Chapter 2 – The Fundamental Theorem of Marketing

Papers with shorter titles likely to get more citations

Shorter could be sweeter