links for 07/26/2016

• The ONLY Two Functions of a Business? What Priority Are You Placing On Them?

  “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”

  Peter Drucker, The Practice of Management, 1954

  tags: marketing innovation business

Posted from Diigo. The rest of my favorite links are here.