The ONLY Two Functions of a Business? What Priority Are You Placing On Them?
â€œBecause the purpose of business is to create a customer, the business enterprise has twoâ€“and only twoâ€“basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.â€
Peter Drucker, The Practice of Management, 1954
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