List of company name etymologies – Wikipedia, the free encyclopedia
37signals – Web development company; named for the 37 radiotelescope signals identified by astronomer Paul Horowitz as potential messages from extraterrestrial intelligence.
Akamai – from the Hawaiian word akamai meaning smart or clever; the company defines it as “intelligent, clever and cool”.
Alfa Romeo – the company was originally known as ALFA, an acronym for Anonima Lombarda Fabbrica Automobili. When Nicola Romeo bought ALFA in 1915, his surname was appended.
Apache – according to the project’s 1997 FAQ: “The Apache group was formed around a number of people who provided patch files that had been written for NCSA httpd 1.3. The result after combining them was A PAtCHy server.”
ASICS – an acronym for Anima Sana In Corpore Sano, which, translated from Latin, means “Healthy soul in a healthy body”. Originally the citation is mens sana in corpore sano, but MSICS does not sound as good.
Atari – named from the board game Go. “Atari” is a Japanese word to describe a position where an opponent’s stones are in danger of being captured. It is similar, though not identical, to “check” in chess. The original games company was American but wanted a Japanese-sounding name.
Audi – Latin translation of the German name “Horch”. The founder August Horch left the company after five years, but still wanted to manufacture cars. Since the original “Horch” company was still there, he called his new company Audi, the Latin form of his last name. In English it is “hark”.
(…) brilliant! via @minikermit
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