links for 2010-06-12
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Social Media Risks for Companies
1) Viruses and malware — Data leakage/theft.
2) Brand hijacking — Customer gets exposed to hijacked and fraudulent presence.
3) Lack of control over corporate content — When employees post wrong or improper information on social media sites.
4) Unrealistic expectations of customer service at Internet-speed.
5) Mismanagement of electronic communications that may be impacted by retention regulations or e-discovery.Social Media Risks for Employees
1) Using personal accounts to communicate work related information.
2) Posting pictures or information that might damage a company’s brand.
3) Excessive employee use of social media in the workplace.
4) Employee access to social media via mobile, which may result in data theft or leakage. -
– la visites virtuelle ou guidée par mobile
– la dématérialisation des cartes de fidélité et des coupons
– les paiements mobiles simplifiés
– les décors dynamiques et renouvelables
– l'achat de produits à partir des moteurs de recherche avec l'assistance de la réalité augmentée
– le marketing local et la relation clients à distance
via @niptechpodcast
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