Certainement pas de garder ses clients heureux ! Payer des abonnements parmi les plus chers du monde pour subir des interruptions intempestives et perdre du temps avec un service clientèle incompétent : voilà à quoi vous devez vous attendre si vous avez la …
De tous les mythes médicaux, celui-ci a la dent particulièrement dure. Car oui, je pense qu’il s’agit bel et bien d’un mythe, dans la mesure où aucune recherche disponible dans la littérature scientifique n’a jamais abouti des conclusions permettant de justifier ce type de recommandation. Au contraire, quand des scientifiques se penchent sur la […]
Why Debunking Myths About Vaccines Hasn’t Convinced Dubious Parents tags: storytelling cognitive+bias persuasion narrative vaccination antivax Posted from Diigo. The rest of my favorite links are here.
Chapter 5 – Branding
Academics Seek a Big Splash – The New York Times Posted from Diigo. The rest of my favorite links are here.
It is often said that science and communication don’t mix well. Having a foot in both worlds, I can totally understand why. And disagree.
This Graphic Explains 20 Cognitive Biases That Affect Your Decision-Making tags: cognitive+bias infographics cool Posted from Diigo. The rest of my favorite links are here.
Marketing Legend Seth Godin on the Future of Branded Content “being trusted is the single most urgent way to build a business” tags: seth+godin interview content How to pitch to a science editor – SciDev.Net – Editors want to know …
Ben Franklin effect – Wikipedia, the free encyclopedia “He that has once done you a kindness will be more ready to do you another, than he whom you yourself have obliged.” tags: psychology effect cognitive dissonance wikipedia Posted from Diigo. …
Chapter 4 – Building Relationships