links for 2010-05-14

y a des chiffres qui refroidissent. Et sacrément. En février, la FEVAD sortait les chiffres du e-commerce 2009 (en BtoC, c’est important).

One of the biggest issues business owners have with social media is its propensity to become, what’s the word…oh yes…a time suck! If you’re responsible for answering blog comments, tweets, status updates, discussion threads, etc, when does any of that “real” work get done? While using social media tools to reach out and connect with your customers is important, you have to give them something to connect with. That means you can’t simply log onto Twitter and let the rest of your company fall to the wayside. I mean, what if Twitter went away. Or your followers did? Would your company still move forward? (…)

Web Engagement Management (WEM) is a strategy for how an organization brings together its human and technology resources to optimize its digital presence. In the article What is Web Engagement Management (WEM)? we outlined 5 core WEM components. But we just skimmed the surface. Here's more on what we think is at the center of WEM.
1. Content Optimization
2. Multi-channel Management
3. Conversational Engagement
4. Demand Generation
5. Sales & Relationship Automation

iPod facts and figures, 2001-2010, in one image