The study evaluates the web programs of Americas top 100 newspapers:
»Newspapers are experimenting with user generated content;
»The number of newspaper websites allowing users to comment on articles has more than doubled in the last year;
»10% (versus 5% in 2007) of newspapers have social networking tools;
»76% percent of newspapers offer a [Most Popular] view of content (compares to 51% in 2007 and 33% in 2006;
»100% of newspapers sites have some form of contextual advertising and 43% feature interstitial ads.
»92% (vs 7% in 2006) of newspapers include external social bookmarking sites like Digg and del.icio.us;
»57% offer PDF editions, 20% offer chatting options, 96% provide local weather information, 40% utilize SMS alerts and 70% offer community event calendars
»Now only 11% of websites require registration to view full articles (compared to 29% in 2007 and 23% in 2006);
»100% provide some type of RSS feed
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