links for 2008-9-23

The web activities of LifeChurch are bringing its message to many more people than they would’ve reached without an online presence. Interesting techniques!

# une formidable progression de 422% en une année (cf. Twitter is Growing Like Crazy: Up 422% in 12 Months) ;
# une masse critique que l’on est en train d’atteindre petit à  petit (cf. 3 million Twitter users) ;
# le développement d’offres de monétisation comme Twittad ou Twittertise ;
(…)

Gartner study: 70 percent of the community typically fails to coalesce! Found via headshift, of course.

another ROI case study of social software from IBM