links for 05/04/2011
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Study: Car Buyers No Longer Feel Brand Loyalty – U.S. News Rankings and Reviews
America used to be full of GM people or Ford people – people who traded in one GM product for another, over and over again, throughout their lifetime.  They might move up from a Chevrolet to a Cadillac if their career took off, but wouldn’t dream of leaving General Motors.  Even after Japanese automakers reached mainstream success in America, the pattern remained.  Some people were just Honda buyers, or Toyota fans. Not anymore. The New York Times reports, “So far this year, only about 20 percent of car shoppers stayed with the same brand when they purchased a new vehicle, according to a study by the Oregon-based firm CNW Marketing Research.”  The same study showed that, in the 1980’s, “Nearly four in five Americans were repeat buyers.” Buying patterns are changing (…)
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Social media do little to sell cars
(…)Â Of 1.5 million shoppers, just 9,400 linked to a dealer Web site directly from a social media site. Just six of those 9,400 shoppers sent a message to the dealer asking for a follow-up, said Jason Ezell, president and co-founder of Dataium.
(…)Â Perhaps the main benefit of engaging customers and the community via social media is better search-engine results, Frye said. -
– 18-19 hours researching vehicle purchasesÂ
-Â 60% of shopping time spent onlineÂ
-Â 58% (used vehicle buyers) and 50% (new vehicle buyers) said their Internet research was the most influential element in their vehicle search, and ultimately led them to the dealership where they made their vehicle purchase.
- OEMs and dealers need to be certain they’re developing Internet strategies to meet consumers’ needs; which means understanding and investing in Web features that are most valued – and maintaining them regularly – to drive consumer traffic to their showrooms. Â
(survey polled 4,005 U.S. consumers who recently purchased a new or used vehicle from a dealership) -
Internet a plus d’impact sur les décisions d’achat que la TV
(Paris – Relax news) – Les publicités diffusées sur Internet ont davantage d’impact sur la décision d’achat des consommateurs qu’un spot télévisé. C’est le constat du premier baromètre Nurun/Ifop, publié ce jeudi 15 octobre 2009. Quand 54% de sondés ont vu une publicité sur la Toile qui les ont décidé à acheter un livre ou un CD, la même publicité en magasin ne parviendra à convaincre que 41% de consommateurs. La proportion s’affaiblit pour la publicité télévisée (29%), et encore plus pour la radio (24%).
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Dans toutes les grandes catégories de produits, Internet apparaît comme le média ayant le plus d’impact sur la décision d’achat
– 52% pour les billets/spectacles
– 53% pour l’automobile
– 63% pour les séjours à l’hôtel ou en location (source nurun) -
(octobre 2010) Internet arrive en pole position dans la préparation d’un achat automobile, selon une étude exclusive Ifop réalisée pour Microsoft Advertising • Internet permet d’optimiser l’efficacité d’une campagne automobile grâce à ses capacités de ciblage comme en témoigne l’exemple de la campagne de retargeting menée par Microsoft Advertising pour Volkswagen avec Médiamétrie//NetRatings
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ONG et applications iphone | Yann Graf – Multimedia Project Manager
Plus aucune excuse pour acheter n’importe quoi. Apps à installer d’urgence:Â
Fair Fashion – Déclaration de Berne http://itunes.apple.com/us/app/fair-fashion/id414746532?mt=8
Fishguide – Greenpeace http://itunes.apple.com/ch/app/greenpeace-fischratgeber/id300807145?mt=8
THE Guide – WWF http://itunes.apple.com/ch/app/wwf-ratgeber/id387339244?mt=8 -
Twitter Does Not Supplant Other Media, It Amplifies It
…For instance, I first heard about the news conference on Twitter, and then I turned on CNN…
via @thierry_lefort -
How to Use Twitter Following and Follower Numbers as an Effective Metric | Social Media Today
the 200-700 criteria. via @tierry_lefort
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A User-Centered Approach To Web Design For Mobile Devices – Smashing Magazine
For the past few years, we’ve heard pundits declaring each year as “year of the mobile Webâ€; each year trying to sound more convincing than the previous. Whether 2011 will be the real “year of the mobile†remains to be seen, but what is indisputable is the fact that the mobile usage of the Web is growing and evolving. As it evolves, so does the mobile user experience, driven by advances in mobile device technology — from better browsers on basic mobile phones (or feature phones — remember the Motorola RAZR?) to the increased adoption of smartphones and tablets.
The term “Mobile Web†(although often criticized) is commonly used to describe accessing the internet using a mobile device. This definition is broad enough to cover everything from using a browser on a feature phone, to using highly customized apps on smartphones or tablets. “There’s an app for that†has made device-specific applications the rage of the day, with some companies starting off backwards with “we need an iPhone app†instead of first understanding what their users actually need when they are mobile, the devices that they use, and then deciding the best approach for going mobile, which may not be an app, but could be a mobile website instead. Mobile websites are universally accessible, less expensive to develop and maintain, and can be searched and accessed by most mobile phones.
(The term “Mobile Web†is criticized because it implies that there are “different†Webs which just isn’t true — there is no Desktop Web, for example. It makes more sense to speak of the websites optimized for users accessing those websites through mobile devices. We will be using this perspective in this article. — Smashing Editorial Team)
This article focuses on designing the user experience for mobile websites accessed from mobile phones with small screens, though the process can be applied to building apps as well. As a Web designer, the good news is that the process is similar to designing desktop websites — with some additional mobile-only considerations that go h -
Online MBA propose une infographie riche d’enseignements pour marquer les points communs et différences entre les 4 grands services américains de deals du jour. En l’occurrence, les deux leasers incontestés du marché US, Groupon et LivingSocial et leurs deux nouveaux concurrents de choc, Google Offers et Facebook Deals. via @Thierry_Lefort
Salut Alana,
Merci pour la mention 🙂
Bon weekend