Marketing for Scientists – Chapter 5 – Branding
Chapter 5 – Branding
Year: 2015
links for 09/25/2015
Academics Seek a Big Splash – The New York Times Posted from Diigo. The rest of my favorite links are here.
7 Reasons Why Science and Communication Don’t Get On Very Well. And Why They’re All Wrong
It is often said that science and communication don’t mix well. Having a foot in both worlds, I can totally understand why. And disagree.
links for 09/18/2015
This Graphic Explains 20 Cognitive Biases That Affect Your Decision-Making tags: cognitive+bias infographics cool Posted from Diigo. The rest of my favorite links are here.
links for 09/17/2015
Marketing Legend Seth Godin on the Future of Branded Content “being trusted is the single most urgent way to build a business” tags: seth+godin interview content How to pitch to a science editor – SciDev.Net – Editors want to know …
links for 09/15/2015
Ben Franklin effect – Wikipedia, the free encyclopedia “He that has once done you a kindness will be more ready to do you another, than he whom you yourself have obliged.” tags: psychology effect cognitive dissonance wikipedia Posted from Diigo. …
Marketing for Scientists – Chapter 4 – Building Relationships
Chapter 4 – Building Relationships
Marketing for Scientists – Chapter 3
Chapter 3 – How to Sell Something
How to Write a Winning Grant Proposal
This blog post is available in French only.
Marketing for Scientists – Chapter 2
Chapter 2 – The Fundamental Theorem of Marketing