20 Tips to Get Your Content Seen on Facebook
Facebook’s Algorithm: EdgeRank
Facebook, unlike the super-secret Google, has shared their algorithm for ranking content on Facebook and filtering what appears in the news feed. The algorithm consists of three components:
1. Affinity – the number of times 2 people (or a person and a page) have interacted
2. Weight – the number of times users have interacted (commented, liked) with the content in question
3. Recency – the time since the content was posted, note that Facebook moves and changes very quickly, and my news feed, for example, never has content more than 24 hours old.
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