– Bullets appear to be precise
– They define the scope of the issue, even if they are wrong
– They are definitive, even if they aren't
– Bullets that are read from the screen go in one ear and out the other
– Bullets are used as a defensive measure
– Bullets are unemotional and sterile
– The lizard brain causes us to make presentations that are too long so that nothing in particular gets commented on or remembered or criticized
– It is harder to interrupt and have a conversation with someone who has a clicker
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