links for 2010-01-04

The study found that most businesses recognize the importance of engagement, with 91% of companies reporting the incorporation of at least one social media service or tool in 2009:

Messaging/Bulleting Boards
2007: 33%
2008: 35%
2009: 28%

Social Networking
2007: 27%
2008: 49%
2009: 80%

Online Video
2007: 24%
2008: 45%
2009: 36%

Blogging
2007: 19%
2008: 39%
2009: 45%

Wikis
2007: 17%
2008: 27%
2009: 25%

Podcasting
2007: 11%
2008: 21%
2009: 12%

Twitter
2009: 52%

This is the first year that Twitter was asked specifically, which is interesting considering that the network has been discussed as a business application over the last three years.

No Use of Social Media:
2007: 43%
2008: 23%
2009: 9%

via "What Would Google Do" by Jeff Jarvis

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