The University of Massachusetts Dartmouth Center for Marketing Research recently conducted one of the first statistically significant, longitudinal studies on the usage of social media in corporations.
* A system of management that is free and accessible to anyone whose objectives allow :
o those who have uncommon or seldom used skills to enjoy personalized services in exchange of the use of these dormant skills;
o those who do not wish or cannot buy these skills to acquire them according to their desires or needs, thus making available their competence in the form of service.
* A virtual currency, the swap, not convertible in any currency, but based on the Swiss franc and following a simple rule: 1 swap is equivalent to 1 Swiss franc. Note that the swaps can be purchased, for example, in the form of subsidies by a company in favour of easyswap.org. The swaps cannot be converted into currency and sold.