links for 2010-02-07

in 10 "easy" steps
Stage 1: Observe and Report
Stage 2: Setting the Stage + Dress Rehearsal
Stage 3: Socializing Media
Stage 4: Finding a Voice and a Sense of Purpose
Stage 5: Turning Words Into Actions
Stage 6: Humanizing the Brand and Defining the Experience
Stage 7: Community
Stage 8: Social Darwinism
Stage 9: The Socialization of Business Processes
Stage 10: Business Performance Metrics

Today's youngest generation of online users are no longer interested in consuming long-form content like blogs, says the research. Instead, communication among teens tends to involve brief bursts of information, like a Facebook status update or a text message. Pew's findings state that only 14% of tweens and teens ages 12 to 17 now report that they blog, down from 25% only four years ago. They're also less interested in commenting on their friends' blogs, too, with only 52% reporting doing so, down from over three-quarters back in 2006.

- Toucher une large cible.
- Prospecter et trouver de nouveaux clients.
- Fidéliser sa clientèle existante.
- Promouvoir des produits et services.
- Vendre et augmenter son chiffre d’affaires.
- Favoriser la viralité et le partage d’informations.
- Animer sa communauté et favoriser l’interaction.
- Améliorer sa e-réputation.
- Apporter du poids à son référencement.
- Réaliser une veille quotidienne de qualité.