From adaptation to adoption:

• Management involvement and support
• A new relationship with IT: 7000 people on yammer.com
• Serendipity also drives the change: no agenda for the “Café wiki” internal communication campaign and it works!
• Open questions: what does governance mean in a 2.0 environment?

Talk #5: Jürgen Zimmermann, SAP: Internal Communication in Times of the Generation Y

• Clear separation between controled content (customer pricelists, etc.) and all the rest of the internal content
• Massive use of wikis (>1’000!) to share information and build internal knowledge
• Discussion forums. Effective tool: questions@sap
• Massive use of podcasts for internal training
• No use of Yammer. Internal tweeting is still experimental, critical mass not yet reached
• The challenge is to get the critical mass
• There is no “internal” or “external” anymore
• Key concept: TRUST YOUR PEOPLE!

Talk #6: Ian McNairn : Online Communication at IBM: Decoding the Digital Revolution

“I am a catalyst between the Decision makers and the technology”.

Going too fast for me to liveblog it, especially as I’m reviewing my talk a last time, but this is absolutely brilliant! I look forward to following @mcnairn on Twitter

My turn next, I’m starting to sweat… See you later!

1. Intro by @vmarchand. Excellent, short, straight to the point: 2.0 is no longer a gadget. Either you understand it or your out of the race!

2. First talk by @jonworth from techPolitics. Kind of  sets the standard, it’s going to be brilliant!

First of all the guy is the webmanager of the Atheist Bus Campaign, respect!

His message to the local entrepreneurs, in short: “Have the 3 following topics in mind”: 1. Where is your audience? 2. Non-engagement is no longer an option! 3. Don’t worry about critique but worry about human ressources”

Of course, as an activist, he mentions the Greenpeace/Nestlé PR disaster, which I was going to mention too… If nobody else mentions it, I wont’ remove it from my talk, but in the contrary, I might have to reconsider a few slides

3. Second talk: Dr Gerlinde Niehus from NATO. Nothing really new if it is that even NATO has understood the power of socialmedia and is doing its best to keep up with the Joneses.

4. Third talk: André Manning, Philips. Actually, I just got this quote ”The Days of His Master’s Voice should be over”. I was busy following people for Cross’s Twitter account, for, as @jonworth pinpointed, we weren’t following anybody and that’s not much of neither a dialog nor an example… Do what I say, not as I do, as usual…

Mais bon, malgré tout, c’était super cool à faire, je me suis régalé!

Je me suis juste livré à une petite revue de presse des sujets  scientifiques lus ces 15 derniers jours et qui concernent la tech (le thème de mon podcast préféré)

Juste un regret: j’ai complètement oublié de parler de mon coup de coeur, un excellent blog de vulgarisation scientifique en français (si si!), http://lorelinerobbe.canalblog.com/

La prochaine fois, j’y pense, promis!

Un tout grand merci encore à @bcurdy et @syde de l’invitation.

La page du podcast NipTech #23 : http://www.niptechpodcast.com/?p=250

Le fil du podcast sur iTunes: itpc://feeds2.feedburner.com/niptechpodcast

Écouter l’émission: NipTech023.mp3

Flattr.com – How Flattr Works from Flattr on Vimeo.

Via Mathieu Favez & Numerama

The back-end is brilliant! Getting better and better at each release…

The idea is just so inspiring… It makes me feel everything is possible.

Please go and see the trailer and do what ever you can to support the project:

The film’s website: http://www.theshiftmovie.com/ (you can skip the e-mail bit if you wish)

Fantastic, as usual!

See my previous post on this topic.

Yet another fantastic buzz marketing operation. This one is for 1jour1vin.com.

Found via Headshift

Break Ultime

(Found via rMen’s Blog)

Well if you haven’t, you’re either not a web professional in the French-speaking Switzerland or you’re working too hard to see what’s going on.

I don’t even know exactly why nor how she got on the scene, but she’s there and that’s just providential.

I’m not sure she’d appreciate the metaphor, but she seems to me like a loving-mama aiming at pampering each one of us with infinite affection. Let me explain…

Most of us are quite autistic when it comes to communicating and networking. I am the perfect example. I can do brilliant stuff but I can’t talk about it… I always have this geeky attitude whenever I’m asked about my work or achievements… For instance, though I claim to be a good popularizer on complicated projects, I have never been able to get my own mum to fully understand what my jobs consists of exactly. Ok, my mum probably isn’t the best example, but I’m sure you get the idea

We are lousy communicators and it is definitely our fault if ordinary people think that ergonomists walk on the moon or that Ajax it just a detergent (or a Greek Hero for the most learned). Instead of hating us for this, Sandrine has decided to help us and to make something out of it, something rather brilliant: www.profession-web.ch, which is a 2.0 portal for, about, and by local web workers. If I recall Sandrine’s announcement after it was launched a few weeks ago, “If your an actual web developer fed up of receiving advertisements for positions of SAP consultants, well, this site is intended for you“.

She has also carried out the “Swiss Web 2.0” initiative, which feeds on her incredible energy and stamina and allows us to get to know each other (despite our natural tendencies) and keep informed of what’s going on on the local web scene.

I am not going to start a philosophical point here, but in short, I am convinced that beyond its obvious advantages, the mere notion of networking is what make us specifically human. And connectors such as Sandrine make the whole thing possible.

On behalf of the swiss web professionals: THANK YOU SANDRINE for what you do for us and please keep going, you’re making this microcosm a better place!