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torrents in the cloud
wow!
Monthly Archive for March, 2010
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torrents in the cloud wow!
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Virtual Fitting Room for Online Clothing Retailers
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via @xavier83
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Pourquoi deviennent-ils donc fans ?
49% parce qu’ils sont déjà clients de la société
42% veulent montrer à leurs amis qu’ils sont liés à la marque ou à l’entreprise
40% à cause des offres spéciales et des réductions de prix
34% parce que c’est amusant et divertissant
27% veulent être les premiers à recevoir des informations
26% pour les contenus exclusifs
23% veulent faire partie d’une communauté
17% parce que la page fan leur a été recommandée
7% parce qu’ils travaillent pour l’entreprise
1% parce qu’ils détiennent des actions de la société
via @xavier83
Talk #4: Jean-Paul Chapon, Alcatel-Lucent: Intranet 2.0 Good talk about the cultural changes in the enterprise if it choses to go 2.0. Communication is no longer a corporate issue: it’s up to all the employees to take part (internal UGC, internal (micro-)blogging, internal youtube, everything open to comments. The message I will remember: it has to come from the top.
From adaptation to adoption:
- Management involvement and support
- A new relationship with IT: 7000 people on yammer.com
- Serendipity also drives the change: no agenda for the “Café wiki” internal communication campaign and it works!
- Open questions: what does governance mean in a 2.0 environment?
Talk #5: Jürgen Zimmermann, SAP: Internal Communication in Times of the Generation Y
- Clear separation between controled content (customer pricelists, etc.) and all the rest of the internal content
- Massive use of wikis (>1’000!) to share information and build internal knowledge
- Discussion forums. Effective tool: questions@sap
- Massive use of podcasts for internal training
- No use of Yammer. Internal tweeting is still experimental, critical mass not yet reached
- The challenge is to get the critical mass
- There is no “internal” or “external” anymore
- Key concept: TRUST YOUR PEOPLE!
Talk #6: Ian McNairn : Online Communication at IBM: Decoding the Digital Revolution
“I am a catalyst between the Decision makers and the technology”.
Going too fast for me to liveblog it, especially as I’m reviewing my talk a last time, but this is absolutely brilliant! I look forward to following @mcnairn on Twitter
My turn next, I’m starting to sweat… See you later!
Notes on the run…
1. Intro by @vmarchand. Excellent, short, straight to the point: 2.0 is no longer a gadget. Either you understand it or your out of the race!
2. First talk by @jonworth from techPolitics. Kind of sets the standard, it’s going to be brilliant!
First of all the guy is the webmanager of the Atheist Bus Campaign, respect!
His message to the local entrepreneurs, in short: “Have the 3 following topics in mind”: 1. Where is your audience? 2. Non-engagement is no longer an option! 3. Don’t worry about critique but worry about human ressources”
Of course, as an activist, he mentions the Greenpeace/Nestlé PR disaster, which I was going to mention too… If nobody else mentions it, I wont’ remove it from my talk, but in the contrary, I might have to reconsider a few slides 
3. Second talk: Dr Gerlinde Niehus from NATO. Nothing really new if it is that even NATO has understood the power of socialmedia and is doing its best to keep up with the Joneses.
4. Third talk: André Manning, Philips. Actually, I just got this quote ”The Days of His Master’s Voice should be over”. I was busy following people for Cross’s Twitter account, for, as @jonworth pinpointed, we weren’t following anybody and that’s not much of neither a dialog nor an example… Do what I say, not as I do, as usual…
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So… the technology is not alien after all? via Daniil Goncharov
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BBC's web graphic, typographic and iconagraphic charter, just brilliant! Via Daniela
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via @nashfive
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via @digitariel (décidément très inspiré!
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via @digitariel
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hotel2.0 via Jerôme Bailly
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Peer reviewed ecyclopedia of Interaction Design
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via @niptechpodcast
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The Social Landscape, what is the best 2.0 strategy regarding your needs (customer communication, brand exposure, traffic, SEO) via @mfavez
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Social recommendations for your android, iphone and/or blackberry apps. Cool! via makeuseof
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(…) The blimp is designed to be self-sustaining, thanks to its ability to harvest solar energy to split water into hydrogen and oxygen, which can then be combined in a fuel cell to generate the necessary electrical energy. It’s estimated that the blimp will be able to take flight around 2014. (…)
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Researchers at Korea University in Seoul have transmitted data at a rate of 10 megabits per second through a person's arm, between two electrodes placed on their skin 30 centimetres apart.
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via @xavier83
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Mark Roth studies suspended animation: the art of shutting down life processes and then starting them up again. It's wild stuff, but it's not science fiction via @mfavez
