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From Box UK, a survey of business models used by the top Web apps, most of them variations of ad-supported Free and Freemium. In the chart below, the largest segment (ITA) is ad-supported, the second largest (ISV) is Freemium. After that is referral (ITR) and then the sale of virtual goods (IPV), such as the gifts in Facebook.
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Over the last 60 days, according to data from Inside Facebook, the number of users over 35 doubled, and the fastest growing demographic on Facebook is women over 55. The majority of Facebook users are now over 25.
Interestingly, looking at Facebook's growth in the U.S., not only are the majority of new users over 25, but there is also a far larger number of new female users than male (13.5 million vs. 9.5 million in the last 180 days). Growth among users between 18 and 25 (a group highly coveted by marketers), however, has been relatively slow – only about 2.3 million signed up in the last 180 days.
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Survey by the Aberdeen Group:
- 63% of the companies plan to increase their social media marketing budgets this year
- social network advertising alone will rise over 17% this year to $2.35 billion
via MicroPersuasion
- 39% of companies find it somewhat difficult to measure social media, and 20% say it is very difficult. -
By speech enabling your blog with webReader, you offer readers the option of listening to your blog content.
Monthly Archive for March, 2009
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Encore des prédictions d'expert. Plutôt marrantes. Je partage la vision pour les prédictions 1, 3 (vaguement) et surtout 10. Beaucoup de mal à imaginer en revanche une réelle probabilité pour les autres prédictions… via Mikiane
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open source wcm's relative market share.
A very short talk at the TED Conference by the American philosopher Daniel Dennet:
In other words, we’re not fond of honey because it’s sweet, but it tastes sweet because our brain loves it. We don’t love our babies because they’re cute, but we find them cute because the contrary would have led us to extinction. Same reasonning for what we feel is sexy. And the best is undoubtedly about humour, which merely reflects how our brain is wired: what a satisfaction it is to us when we eventually understand the underlying mecanisms behind anything. Laughing is our little treat. All this is called the “Hurley model” and will be described in a book to come by Matthew Hurley, Reginald Adams Jr and Dan Dennet.
Via Pharyngula
Enorme! Extrait d’une interview de notre Conseiller Fédéral Moritz Leuenberger dans L’Hebdo du 19 mars 2009:
L’Hebdo: Internet va finir par tuer la presse imprimée. Non?
Moritz: Je le conteste. Se balader avec L’Hebdo dans la main, c’est comme porter un bijou très précieux (sic!) Aussi longtemps que ce sera un symbole de statut social et tant qu’on pourra écraser une mouche avec son journal, la presse imprimée existera. Avec l’internet, on n’a encore jamais réussi à supprimer une mouche.
Voilà un vision construite et argumentée à laquelle on ne peut qu’adhérer sans réserve 
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Via Olivier Tripet
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mobile/pc/web interface to your IM tools. Looks interesting. Via Bogdan Iancu
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via Jérôme
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via Mathieu Favez
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via blog.aysoon
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Photo editing made fun
Picnik makes your photos fabulous with easy to use yet powerful editing tools. Tweak to your heart’s content, then get creative with oodles of effects, fonts, shapes, and frames.
It's fast, easy, and fun. Gia Gene -
43% of employees do not feel they know enough about their own customers
65% of employees do not feel they know enough about the competition to be fully effective
39% of employees feel they are informed about the differences between their company’s products and the competition
52% of organizations using Web 2.0 achieved Best- in-Class performance (5% didn’t) (Aberdeen Group)â€
Companies using Web 2.0 tools achieved 18% increase in engagement (1% of those that didn’t) (Aberdeen Group)â€
Sabre has already attributed $500k in savings to their employee social networking tool
Cisco attributes $millions in savings to their wikis
